We’ve been preparing some news for you over the summer in time for the upcoming autumn season. The main news is about a new platform dashboard and targeting based on player size.
We can now target campaigns based on player size
This means different ad sources can be placed in different player sizes. For example, you can use programmatic selling with small players on the homepage and direct selling with bigger players placed in other sections of the site, or target with a small player on cell phones and larger ones on tablets and desktops. Using our adaptive bitrate technology saves you bandwidth costs in a small player. By targeting, you also increase your inventory revenue.
Our dashboard now displays more statistics at once with a wide range of filtering. See video completion rates, how often video is skipped, numbers of impressions and maximization to fullscreen for both in-stream and outstream video. Many filtering and display options can be explored!